Key Master Data Management Use Cases
Key Master Data Management (MDM) Use Cases 1. Customer 360 View Use Case: Consolidating customer data across CRM, marketing automation, and support systems to create unified profiles. Example: A retail company integrates data from Salesforce (CRM), HubSpot (marketing), and Zendesk (support) to deliver personalized offers and boost customer satisfaction. Technical Solution: Use MDM to merge, deduplicate, and validate customer records in real time. Bi-directional synchronization to maintain a consistent view across systems. Benefits: Enhanced personalization through accurate segmentation Faster support resolution via a single source of truth 2. Product Data Management Use Case: Standardizing product data across ERP, CRM, and eCommerce platforms. Example: An eCommerce business unifies descriptions, pricing, and inventory data between SAP (ERP), Shopify (eCommerce), and Microsoft Dynamics (CRM). Technical Solution: Apply MDM to enforce data quality rules aligned with taxon...